A Volvo Television Advertisement Emphasizing the Strength and Safety of Volvos

A Volvo television advertisement emphasizing the strength and safety of Volvos shows a Volvo and several other brands of cars being run over by a giant truck. The audience is not informed that the ad production crew reinforced the roof of the Volvo but cut the roof supports of the other cars so that they would collapse easily. The primary message of the ad is that Volvos are safer than other cars in the advertisements, a conclusion that is true, whether or not the roof supports are cut. This is an example of a non-deceptive mock-up.