In Iancu v. Brunetti, the Supreme Court upheld the PTO's refusal to register the trademark FUCT because it was highly offensive and vulgar and had decidedly negative connotations.

Question

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The Supreme Court ruled in favor of Brunetti, declaring that the Lanham Act's ban on registering "immoral or scandalous" trademarks violates the First Amendment's protection of freedom of speech. Therefore, the PTO's refusal to register the trademark FUCT was found to be unconstitutional.

In Iancu V