When Making a Short-Term Pricing Decision

When making a short-term pricing decision:

A) Management can be justified in setting a price that covers variable cost but no other costs.
B) Management must ensure all costs are covered.
C) Management can be justified in restricting its thinking to accounting issues and can ignore marketing issues.
D) Management can be justified in focusing on direct costs and making a contribution to overheads.
E) None of the above.