The Advertising Industry Is Key in Igniting Human Desires for Goods

The advertising industry is key in igniting human desires for goods and services, which fuels the culture of consumerism. How does the power of advertising compare to the power of hegemony in influencing what people consider to be the "norm" in their cultural experiences? Are there any interconnections between the culture of consumerism and political organization in society today? Is there any evidence that suggests advertising is also used as a tool in politics to support and to institute hegemonic ideologies of certain groups who hold power within societies? Please provide concrete examples with each of your answers.