The Occupy Wall Street movement was able to gain support by focusing on inequality with the motto "We are the 99 percent" and combining physical and virtual elements of their protest. What is this is an example of?

Question

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This is an example of a framing process, as the movement framed their message around the issue of inequality and the concept of the 99 percent. They used this framing to gain support and mobilize their protest both physically and virtually.

The Occupy Wall Street Movement Was Able to Gain Support