Local buys are always more efficient than national buys for any type of media.

Question

Quizplus · Accepted Answer

This statement is not always true. National buys can be more efficient for certain types of media, such as television or digital advertising, where they can reach a larger audience and have more targeting capabilities. However, for some types of media, such as radio or print advertising, local buys may be more effective in reaching targeted audiences within a specific geographical area. It ultimately depends on the goals and target audience of the advertising campaign.

Local Buys Are Always More Efficient Than National Buys for Any