In general, you don't need to worry about matching the goals of your earned media placements to your media plan since you don't pay for them.

Name: In general, you don't need to worry about matching the goals of your earned media placements to your media plan since you don't pay for them.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Earned media should align with your overall media plan and marketing goals to ensure consistent messaging and to maximize the impact of all media efforts across paid, owned, and earned channels.

In General, You Don't Need to Worry About Matching the Goals