One way to measure earned media is through quantity which is analogous to the _________ of a brand.

Name: One way to measure earned media is through quantity which is analogous to the _________ of a brand.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Quantity refers to the extent of earned media coverage that a brand receives, which is similar to the concept of reach. Reach measures the number of people who have been exposed to a brand or its message, and this can be a valuable metric for evaluating the effectiveness of earned media strategies.

One Way to Measure Earned Media Is Through Quantity Which