________________ is a popular mechanism to use online to see effects between those exposed to a campaign and those who are not.

Question

Quizplus · Accepted Answer

A/B testing, also known as split testing, is a popular mechanism to use online to see the effects of a campaign on two randomly selected groups - one group that is exposed to the campaign and another that is not. This allows marketers to compare the results between the two groups and determine whether the campaign is effective. Copy testing, digital tracking, and banner testing are other mechanisms that can be used in online advertising but are not specifically designed to compare the effects of a campaign between two groups.

________________ Is a Popular Mechanism to Use Online to See