In-store media is no longer just in-store - the shopper is now _________ meaning they move seamlessly from in-store to online.
A)Multichannel
B)Omnichannel
C)Digital
D)Multimedia
E)Omnimedia

Question

Quizplus · Accepted Answer

The term "omnichannel" refers to a seamless shopping experience across all channels, including in-store and online. This means that in-store media is no longer limited to just the physical store space, but must take into account the ways in which shoppers are using multiple channels to make purchase decisions.

In-Store Media Is No Longer Just In-Store - the Shopper