In outdoor advertising, the standard buy is ______ GRPs over a _____ week period.
A)100 / 4
B)100 / 2
C)100 / 12
D)100 / 1
E)None of the above

Name: In outdoor advertising, the standard buy is ______ GRPs over a _____ week period. A)100 / 4 B)100 / 2 C)100 / 12 D)100 / 1 E)None of the above
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Question

Quizplus · Accepted Answer

The standard buy for outdoor advertising is 100 GRPs (Gross Rating Points) over a 4 week period. This allows for maximum exposure and reach to the target audience.

In Outdoor Advertising, the Standard Buy Is ______ GRPs Over