A popular method of targeting involves sociographics which help explain the psychological differences amongst consumers of your brand.

Name: A popular method of targeting involves sociographics which help explain the psychological differences amongst consumers of your brand.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Sociographics actually focus on the social and demographic characteristics of consumers, not their psychological differences. Psychographics is the term used for analyzing psychological differences among consumers.

A Popular Method of Targeting Involves Sociographics Which Help Explain