The importance of "provenance"-or the origins of a piece of "fine art" or an antique-has long been a critical component of its value for buyers. The text discusses a similar type of evaluation that occurs depending on the perceived "authenticity" of so-called primitive art. Using the specific example of the art produced by artists in West Africa, explain how this way of producing art is marketed as authentic and what that means. How does this approach to both art and its value and authenticity help engage these artists with a global market?
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