When you have distribution in at least ________ or more of the national markets, buying media at the local level rarely makes sense.
A)25% or 1/4
B)33% or 1/3
C)50% or 1/2
D)66% or 2/3
E)None of the above

Question

Quizplus · Accepted Answer

If you have distribution in at least 66% or more of the national markets, it means that you have a significant national reach. Buying media at the local level would not make sense because it would be inefficient and costly to target individual markets when you already have a broad national audience. It would make more sense to focus on national media buys to reach the widest possible audience.

When You Have Distribution in at Least ________ or More