To create a calculated public, algorithms identify individual communicators who usually do not know each other to

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Algorithms can use data to identify individual communicators who may have similar interests and preferences, and create digital connections among them by recommending content or facilitating interactions. This can lead to the creation of a calculated public, a group of individuals who are connected through digital channels and whose behaviors and opinions can be influenced by strategic messaging. This is often used in marketing or political campaigns.

To Create a Calculated Public, Algorithms Identify Individual Communicators Who