Individual customization of consumer experience encouraged by the marketplace encourages people to expect customization of their experiences and consider customization good.

Question

Quizplus · Accepted Answer

The statement is true. When people experience individual customization in their consumer experiences, they begin to expect the same level of customization in other areas of their lives and consider it a positive thing. This is known as the "customization expectation effect."

Individual Customization of Consumer Experience Encouraged by the Marketplace Encourages