A politician may frame his or her position as ""liberal"" or ""conservative."" According to Francis Bacon, if one decides to endorse the politician because of the name of the label he or she applies to his or her position, one may be falling victim to

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Francis Bacon's "Idols of the Marketplace" refer to the misunderstandings that arise from the misuse of language, including the deceptive use of labels or names that may not accurately reflect the true nature of the concepts they purport to represent. In this case, accepting a politician's position based solely on the label "liberal" or "conservative" without critical analysis falls under this category.

A Politician May Frame His or Her Position as ""Liberal