When an n innovation is perceived as being consistent with the existing values, past experiences, and needs of potential adopters it is said to have _____________.
A) Complexity
B) Trialability
C) Compatibility
D) Advantage

Question

Quizplus · Accepted Answer

When an innovation aligns with the existing values, past experiences, and needs of potential adopters, it is said to have compatibility. This means the innovation fits well into the potential adopters' current system or way of doing things, making it more likely to be adopted.

When an N Innovation Is Perceived as Being Consistent with the Existing