The most important determinant of whether a role occupant internalizes a message is____________.
A) the rewards offered by the source
B) the punishments offered by the source
C) the credibility of the source
D) the noise in the communication attempt

Question

Quizplus · Accepted Answer

The credibility of the source is crucial for the internalization of a message because if the source is perceived as trustworthy and knowledgeable, the message is more likely to be accepted and internalized by the recipient.

The Most Important Determinant of Whether a Role Occupant Internalizes