According to expectancy theory, the attraction that a certain potential outcome hold for an individual is his/her____________.
A) value
B) need
C) valence
D) goal

Question

Quizplus · Accepted Answer

Valence, in expectancy theory, refers to the value an individual places on the rewards of an outcome, which essentially is the level of attractiveness or desirability of the reward.

According to Expectancy Theory, the Attraction That a Certain Potential