Interpersonal communication in real estate development is most effective when the selling agent has one or more of the following characteristics: referent power, expert power, legitimate power, and reward power.

Question

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In real estate development, effective interpersonal communication is significantly enhanced when the selling agent possesses referent power (being liked and admired), expert power (having specialized knowledge or skills), legitimate power (having a formal right or authority), and reward power (being able to provide something of value), as these characteristics enable the agent to influence clients and stakeholders more effectively.

Interpersonal Communication in Real Estate Development Is Most Effective When