___ refers to collecting and analyzing data about issues directly related to target marketing, product strategy, place strategy, pricing strategy, and promotion strategy through market studies.
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Q13: _ refers to the extent that the
Q14: _ allows the marketing manager to predict
Q15: A typical _ model involves identifying viable
Q16: _, also called prospect strategy, is foundational;
Q17: _ refers to collecting and analyzing data
Q19: A _ focuses on plotting sales trends
Q20: _ involves an assessment of the internal
Q21: _ involves anticipating, managing, and satisfying demand
Q22: What effect does the long time horizon
Q23: What does "customer needs" refer to in
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