Finding out which market segments key competitors are targeting helps the real estate developer make a decision about whether to occupy the same market space or look for a market niche that is absent of key competitors.

Question

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Understanding the market segments targeted by competitors allows a real estate developer to strategically decide whether to compete directly in those segments or to identify and exploit untapped market niches, potentially leading to a competitive advantage.

Finding Out Which Market Segments Key Competitors Are Targeting Helps