In the absence of quantitative data, marketing managers may rely on qualitative information and use methods like the judgment method, a method that relies on expert opinions to anticipate market segment growth.

Question

Quizplus · Accepted Answer

Qualitative methods, such as the judgment method, rely on the expertise and insights of individuals to make predictions or decisions when quantitative data is not available, making it a valuable approach for anticipating market segment growth.

In the Absence of Quantitative Data, Marketing Managers May Rely