What includes public relations, advertising, personal selling, and anything else concerning with messaging and selling the product, service, or brand in the marketplace?
A) Propaganda
B) Publicity
C) Sales
D) Promotions
E) Integrated marketing communication (MARCOM).

Question

Quizplus · Accepted Answer

Integrated Marketing Communication (MARCOM) encompasses all the elements mentioned - public relations, advertising, personal selling, and other forms of messaging and selling in the marketplace, aiming for a consistent and comprehensive approach.

What Includes Public Relations, Advertising, Personal Selling, and Anything Else