In general, what does research do for public relations?
A) Public relations research reduces uncertainty and increases predictability
B) Public relations research increases uncertainty and increases predictability
C) Public relations research increases uncertainty and decreases predictability
D) Public relations research reduces certainty and decreases predictability
E) Public relations research reduces uncertainty and increases unpredictability.

Question

Quizplus · Accepted Answer

Public relations research aims to gather and analyze information relevant to an organization's public image and communication strategies. By doing so, it helps in reducing uncertainty by providing insights into public perceptions, media landscapes, and the effectiveness of communication tactics. This, in turn, increases predictability by enabling better planning and decision-making based on evidence and informed predictions about future trends and public reactions.

In General, What Does Research Do for Public Relations