A public relations campaign strategy contains a goal, overall benchmarked objectives, and a central message. Sometimes the strategy narrative includes a brief justification supported by evidence typically from the situational analysis. These items are included in the: ------------------.
A) plansbook
B) preface
C) synopsis
D) appendix
E) none of the above.

Question

Quizplus · Accepted Answer

The items described are typically included in a plansbook, which is a comprehensive document outlining a public relations campaign strategy, including goals, objectives, central message, and justifications based on situational analysis.

A Public Relations Campaign Strategy Contains a Goal, Overall Benchmarked