Kay, a college student who's about to graduate, reads a news commentary about an initiative that all new, incoming students will receive computer devices when coming to campus.
Which characteristic will affect how she/he processes the information before possibly adopting the commentary's view of the matter, according to persuasion theorizing?

Question

Quizplus · Accepted Answer

The level of personal relevance affects how individuals process information, as they are more likely to engage deeply with information that is personally relevant to them.

Kay, a College Student Who's About to Graduate, Reads a News