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Media Corporations That Generate Revenue from Advertising Need to Find

Question 3

Multiple Choice

Media corporations that generate revenue from advertising need to find …


A) the cheapest available editorial content to maximize their profits, so they can make maximum revenue from advertising
B) the editorial content that attracts the maximum number of consumers, regardless of content production costs.
C) A profit-maximizing equilibrium that satisfies requirements of both the audience and the advertising market, which is called ad revenue/subscription revenue balance
D) All of the above applies.

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