Robert Merton proposed the concepts of the manifest and latent functions of mass media. Which of the following is a LATENT function of mass media?
A) Selling a product
B) Stabilizing the social system (in terms of ideologies, values)
C) Entertainment
D) None of the above (All of the above are manifest functions of mass media)

Question

Quizplus · Accepted Answer

Latent functions are the unintended or less obvious effects of social activities. In the context of mass media, stabilizing the social system by reinforcing ideologies and values is considered a latent function because it is not the explicit purpose of media content but rather an underlying effect. Selling a product and entertainment are more direct, intended outcomes of media, making them manifest functions.

Robert Merton Proposed the Concepts of the Manifest and Latent