A common finding in the literature is that, compared to men, women tend to shy away from competitive situations. However, a recent paper shows that if, prior to the competitive task, you ask women to focus on their professional identity as opposed to their gender identity, then women are likely to be as competitive as men. This phenomenon can most likely be attributed to which of the following:

Question

Quizplus · Accepted Answer

The phenomenon can be attributed to the priming effect, where reminding women of their professional identity (as opposed to their gender identity) influences their behavior in a competitive situation, making them as competitive as men. This is because priming involves activating particular representations or associations in memory just before carrying out an action or task.

A Common Finding in the Literature Is That, Compared to Men