The idea of the "grobalization" of sport:

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The term "grobalization" of sport refers to the process where global forces, often from more industrialized or economically dominant countries, aim to spread their own sports, often commercialized and corporatized, across the world, sometimes at the expense of local or indigenous sports. This is distinct from "glocalization," which suggests a blending of global and local influences, and it does not inherently oppose concepts like Americanization or McDonaldization, which can be part of the grobalization process.

The Idea of the "Grobalization" of Sport