You are the new marketing director for a new Major League Soccer team. You know your first tasks is to conduct market research to determine the best methods for building awareness for of the organizations, and selling tickets, advertising, and sponsorship inventories. Following the steps of the sport marketing research process, how would you proceed?

Question

Quizplus · Accepted Answer

The Answer is The methodologies chosen by students will vary, but they all should follow the following steps of the sport marketing research process:
Determining the Need for Sport Marketing Research
Defining the Problem
Establishing Sport Marketing Research Goals and Objectives
Choosing the Appropriate Research Methodology
Identifying Sources of Information and Determining Methods for Collecting Data
Designing Data Collection Forms
Determining Sample Size
Collecting Data
Examining Data and Drawing Conclusions
Preparing and Presenting the Final Research Report

You Are the New Marketing Director for a New Major