The main advantages to a focus group are:
A) Speed, cost, and group effect
B) Large number of participants, speed, group effect
C) Speed, cost, and quantitative data
D) Group effect, speed, and efficiency
Correct Answer:
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Q14: A discussion guide is …
A) fixed and
Q15: Identify the way focus group data may
Q16: Identify the way focus group data may
Q17: Identify the way focus group data may
Q18: Identify the way focus group data may
Q20: The main limitations to a focus group
Q21: What are the limitations to using a
Q22: What are the advantages to using a
Q23: How is a discussion guide an integral
Q24: What role do incentives play in focus
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