What is the difference between advertising and marketing research?
A) Advertising and public relations research is mostly quantitative whereas marketing research is qualitative
B) Marketing research looks at a brand from all angles of marketing (4Ps) : product, price, place (distribution) and promotion but advertising is only interested in promotion
C) Marketing, and advertising are essentially the same thing.
D) Advertising research deals with rational part of the brain whereas marketing deals with emotional responses.
Correct Answer:
Verified
Q2: Marketing research looks at a brand from
Q3: Which of the following research methods are
Q4: Which of the following is a free
Q5: _ is a technique through which advertising
Q6: Advertising and public relations research is mostly
Q7: Marketing research looks at a brand from
Q8: Social media has opened up a new
Q9: The two areas that gain the most
Q10: Typical campaign measurement is done by conducting
Q11: What is sentiment analysis and how can
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents