Which physiological measure is sufficient to demonstrate that a message has led to an increase in physiological arousal?
A) heart rate alone
B) eye tracking
C) skin conductance
D) facial Electromyography

Question

Quizplus · Accepted Answer

Skin conductance is a reliable measure of physiological arousal as it directly reflects changes in sweat gland activity, which is associated with arousal.

Which Physiological Measure Is Sufficient to Demonstrate That a Message