Respondents do not want to appear shallow, uneducated, easily persuadable, materialistic, conformist, or in any way deviant. This phenomenon is called __________.
A) Response bias
B) Nonresponse bias
C) Social desirability
D) Demand characteristics

Question

Quizplus · Accepted Answer

Social desirability bias occurs when respondents answer questions in a manner that will be viewed favorably by others, often leading to overreporting of "good" behavior or underreporting of "bad" behavior.

Respondents Do Not Want to Appear Shallow, Uneducated, Easily Persuadable