The following is an example of __________ scale.
Advertising is . . .
$$\begin{array} { l l l l l l l l l }
\text { Good } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Bad } \
\text { Useless } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Useful } \
\text { Interesting } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Boring }
\end{array}$$
A) Dichotomous scale
B) Likert scale
C) Forced-choice scale
D) Semantic differential scale

Question

The following is an example of __________ scale.
Advertising is . . .
$$\begin{array} { l l l l l l l l l } 
\text { Good } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Bad } \
\text { Useless } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Useful } \
\text { Interesting } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Boring }
\end{array}$$
A) Dichotomous scale
B) Likert scale
C) Forced-choice scale
D) Semantic differential scale

Quizplus · Accepted Answer

This is an example of a Semantic Differential Scale, which uses a 7-point rating scale ranging between two bipolar adjectives (e.g., Good-Bad, Useless-Useful, Interesting-Boring) to measure attitudes or feelings towards a given subject.

The Following Is an Example of __________ Scale A) Dichotomous Scale B) Likert Scale C) Forced-Choice Scale D)

The Following Is an Example of __________ Scale A) Dichotomous Scale
B) Likert Scale
C) Forced-Choice Scale
D)