In advertising and PR, the tolerance for error is a bit higher as 95% confidence level is considered acceptable.

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In advertising and PR, a 95% confidence level is often considered acceptable because it provides a reasonable balance between certainty and the cost/time required to achieve more precise results. This level indicates that there is a 95% chance that the results are not due to random chance, which is generally considered sufficient for making informed decisions in these fields.

In Advertising and PR, the Tolerance for Error Is a Bit