Which of the following is NOT true of qualitative research?
A) Typically involves smaller samples
B) It is unstructured and spontaneous
C) Used to enhance understanding and gain in-depth knowledge by gauging consumer feedback.
D) It can be used to generalize findings to a population

Question

Quizplus · Accepted Answer

Qualitative research is characterized by its focus on in-depth understanding of human behavior and the reasons that govern such behavior. It is not designed to generalize findings to a larger population, which is a key feature of quantitative research. Quantitative research, with its larger sample sizes and structured methodologies, is better suited for generalizing findings to a broader population.

Which of the Following Is NOT True of Qualitative Research