All of the below are advantages of content analysis except:
A) Helpful in summarizing large bodies of communication messages
B) Unobtrusive
C) Enables us to study historical movements & trends
D) Helpful in competitive analysis and in gauging how your ads and PR messages compare to your competition
E) Enable us to establish cause and effect

Question

Quizplus · Accepted Answer

Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e., text). Its primary advantage is in analyzing the content of communication messages. While it is useful for summarizing large volumes of communication, being unobtrusive, studying historical movements and trends, and competitive analysis, it does not enable researchers to establish cause and effect relationships. Establishing causality typically requires experimental or longitudinal designs that can control for or track changes over time, which content analysis does not inherently provide.

All of the Below Are Advantages of Content Analysis Except