__________ monitors new media to provide marketers metrics that measure the amount of discussion surrounding their brands on social media
A) Nielsen BuzzMetrics
B) Arbitoron
C) Scarborough
D) MRI

Question

Quizplus · Accepted Answer

Nielsen BuzzMetrics specializes in monitoring new media, including social media platforms, to provide marketers with metrics that measure the volume and sentiment of discussions surrounding their brands. This service helps companies understand and improve their online presence and reputation.

__________ Monitors New Media to Provide Marketers Metrics That Measure