Which of the following are negative rationale for conducting advertising and public relations research?
A) Research can be expensive
B) Research can lead to very few benefits
C) It may not be reliable
D) Research may not be conducted in an objective fashion
E) All the above are negative rationale for advertising and public relations research
Correct Answer:
Verified
Q2: "It is impossible to get an A
Q3: "I just know that my design works"
Q4: _ is a type of research that
Q5: "My grandfather spent 5% of sales on
Q6: Copytesting is an example of what type
Q8: Which of the following is an example
Q9: Which of the following is NOT an
Q10: _is an attempt to gather, analyze, interpret,
Q11: Most research in advertising and public relations
Q12: Predictive research can also help predict changes
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