The psychological outcome of motivation, resulting in interest in searching for and processing buying information and otherwise exerting effort to acquire the product is known as __________.

Question

Quizplus · Accepted Answer

Involvement refers to the level of interest and personal relevance that a consumer perceives in a product or service, which motivates them to seek out information, engage in detailed processing, and put effort into the purchasing decision.

The Psychological Outcome of Motivation, Resulting in Interest in Searching