Low-budget marketing efforts executed, often in unconventional ways, in local communities to deliver marketing messages to target audiences where they live, work, or play is __________.
A) Product missionary marketing
B) Objective method marketing
C) Subjective method marketing
D) Stealth marketing
E) Guerilla marketing

Question

Quizplus · Accepted Answer

Guerilla marketing refers to innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product with minimal expense. This approach often involves engaging with the target audience in their local communities where they are most active.

Low-Budget Marketing Efforts Executed, Often in Unconventional Ways, in Local