Needs originate from either psychological makeup or from the consumer's sociocultural environment, and therefore it is doubtful that marketers can create needs or desires.

Question

Quizplus · Accepted Answer

Marketers cannot create the fundamental needs that arise from the psychological or sociocultural conditions of consumers. They can only influence desires or wants by positioning their products or services as solutions to existing needs.

Needs Originate from Either Psychological Makeup or from the Consumer's