Broadbent's (1958) theory of selective attention argues that the attended message is selected on the basis of:

Name: Broadbent's (1958) theory of selective attention argues that the attended message is selected on the basis of:
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Broadbent's filter model of attention suggests that the selection of information to be attended to is based on physical characteristics of the stimuli, such as the pitch or loudness of a sound, rather than on the meaning or importance of the message.

Broadbent's (1958) Theory of Selective Attention Argues That the Attended