How did Google become the most valuable media company in the world?

Question

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Google's ascent to becoming the most valuable media company in the world was significantly propelled by its innovative approach to online advertising, particularly through its AdWords platform. This platform allowed for the creation of small, targeted text ads that appear alongside search results, which proved to be highly effective and lucrative. This model was somewhat of an afterthought, following Google's initial focus on developing its search engine technology, but it became the cornerstone of Google's revenue model.

How Did Google Become the Most Valuable Media Company in the World