The theory that most people will not engage in collective action for collective goods, but they will for selective goods is

Name: The theory that most people will not engage in collective action for collective goods, but they will for selective goods is
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The by-product theory suggests that most people will not engage in collective action for collective goods due to the free-rider problem, but they will participate if they receive selective benefits or goods that motivate them individually.

The Theory That Most People Will Not Engage in Collective