According to rational choice models of behavior, the principal motivation for individual choices is:
A) Self-interest
B) Cultural norms
C) The public good
D) Identification with social groups

Question

Quizplus · Accepted Answer

Rational choice models of behavior posit that individuals make decisions based on the maximization of their own utility, which is often interpreted as acting in their own self-interest. This approach assumes that individuals weigh the costs and benefits of potential actions and choose the option that they believe will give them the greatest benefit or satisfaction.

According to Rational Choice Models of Behavior, the Principal Motivation